Viridex

Industrial Manufacturing

Viridex: The Future of Hardware and Gardening Distribution


Viridex is a market leader in the distribution of gardening and hardware products, with a customer base of 5,000 customers in Central and Southern Italy, a catalog of 25,000 items, a sales network managed by over 50 agents, and a 15,000 m2 warehouse.
Project objectives
Develop a modern Process Management Control system that specifically involves the Commercial and Economic Areas.

This vision is geared towards reducing manual tasks related to data availability, while simultaneously increasing the timeliness, reliability, and accessibility of information. It also aims to incentivize the sales network by measuring customer-product profitability and more effectively managing end-of-year bonuses. It allows for the timely monitoring of transportation costs and their impact on sales, supporting field efforts to monitor and recover customers. Finally, it facilitates structured control of item records and the catalog, highlighting any gaps and enabling assessment of service levels, in order to consistently ensure adequate product coverage.

Reasons for the choice
To achieve the above objectives, Viridex has adopted the “Commercial Profitability” solution of Suite E3, evaluating as strengths:
Relatech's experience in Distribution, combined with a proven Business Management solution
The ability to activate Value Processes with a strong economic return on the Business
The immediacy of analysis and reporting tools, with a significant reduction in TCO for managing the production and distribution of information to users
Benefits obtained
Implementation of an advanced Management Control system with E3 CPM

Through the E3 Suite, Viridex was able to achieve its objectives:

  • Streamlining production and distribution activities, with product-customer granularity and a highly certified, automated weekly process.
  • Evolution of the sales network management model through a performance-based incentive system; within this framework, discount schemes have been defined that guarantee agents an adequate level of autonomy within a controlled perimeter.
  • Overall expansion of the customer base and improvement of product range coverage.
  • Greater attention to supplier rewards, by calculating the purchase cost net of end-of-year bonuses, making the formation of the sales price more timely.
  • Control of transportation costs per customer and delivery, with an impact of between 4% and 7% of turnover, and future integration into the sales force measurement and incentive plan.
  • Improved management of inventory shortages, focusing on service levels and impacting both the purchasing process (for commercial purposes) and the logistics aspects of the handling process.
Customer Testimonial
A partnership that generates value for business

“With Relatech and the E3 platform, I found not only a technological partner, but above all a team of people capable of stimulating high-value business processes.”

Carlo Vinciguerra
Sole Director

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