Digital Customer Experience
AI Omnichannelality & Data Analytics
Customised Experience
Did you know that…
A survey we conducted shows that:
95% of the companies surveyed collect master data on their customers
Only 33% customise the content of their communications according to identified customised audiences
Inefficient management of after-sales process steps by companies is one of the main causes of customer loss.
How to solve?
Thanks to an omnichannel customer engagement platform, which, through the complete presidium of the different touchpoints (physical and online), is capable of developing a path from analysis to implementation. This process involves 3 fundamental steps:
Collect brand interaction flow data
Analyse information in depth
Activate personalised and effective relationships
How does it work?
ReZone is a digital customer engagement solution designed to monitor and deepen your customers’ buying behaviour at corporate touchpoints.
A single point where you can collect various sources of sensing data (W1-FI, mobile, ecommerce, CRM) to address everything in a single view of your ‘indoor’ and virtual environment.
Thanks to the ReZone platform, you will be able to obtain key data for your marketing plan:
For the virtual world
EDR
- Web/ mobile/ e-commerce pages visited
- Type of products/services observed or previously purchased
- Written or annotated reviews
For the physical world
EDR
- Time spent in a given area, shops visited, visit booking and click&collect
ReZone links your customer information flow with your company’s aggregated data to keep your customer profile constantly and automatically updated.
Through this process you can target customised content to profiled customer clusters, depending on the ‘customer journey’ step they are in.
What is your innovative project?
The concrete value of the ReZone solution
The shopping experience becomes a process designed to impress the user at every contact opportunity, where the online and offline dimensions merge to generate value.
Online shopping experience
The customer can browse and choose the desired products conveniently from the portal
The user, within the platform, will have a personal space, a noticeboard of purchasing suggestions as well as an interactive virtual assistant always at hand (who knows the consumption habits of the logged-in customer and can give personalised advice)
Platform Product Presentation
The creation of a simple, immediate and intuitive product catalogue, where technology allows added value to be attributed to each individual reference.
The platform proposes truly innovative ways of presenting articles.
Augmented reality
The customer will be able to observe the selected items as if they were placed in their home environment.
3D products
Each product can be viewed by the user from different angles with size feedback.
3D Configurator
The visitor to the portal will be able to change colours, details and configurations on 3D models for each article in the shop.
Web Portal And Physical Point Of Sale Interaction
The customer will be able to book an appointment, at the point of sale closest to his or her home, to try out/display the product selected on the web platform
You will receive a confirmation notification of a successful booking
The shop assistant will thus be constantly updated and prepared for customer reception
Physical Point of Sale
Geolocation
When the customer approaches the point of sale, he or she will receive a notification about the logistical details of the scheduled appointment at the shop
The assistant at the point of sale will receive a notification anticipating the customer's arrival, reminding them of the products to prepare for the appointment
In the shop vicinity, an indoor navigation path will be activated for the customer to comfortably accompany him/her to the shop location
Customer input
Through this monitored route, the point-of-sale clerk will be provided with essential information to:
Better organise the appointment with the customer in the shop
Know purchasing habits by consulting previous transactions
Document purchasing habits by providing targeted and timely advice
The added value
The adoption of ReZone as an innovative driver for the implementation or optimisation of the customer experience, denotes tangible benefits such as:
Deeper knowledge of customers’ habits
Increased registrations on app and website (digital touchpoints)
Increased effectiveness of loyalty programmes undertaken
Empirical measurement of results in terms of ROI
Churn rate reduction
Solid and lasting engagement opportunities
What is your innovation project?